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Extranet blogs
The potential for weblogs to improve relationships and communications
between external business parties, such as those transacted via an extranet
is very significant. An extranet is like an intranet in that its access is
restricted to specific people, but those people do not belong to only one
company or organization. Extranets often provide a direct link between
customers and suppliers, such as Widget Co. and the people that purchase its
leading product, Widget Pinnicle. An extranet provides the communication
channel by which customers can order additional widgets, find out when a new
version will be released, get technical support, and so on. With the addition
of a weblog to which all parties can contribute, the extranet gains a
conversation between the customers and the manufacturers. An extranet blog
can provide an improved communication channel between buyers and sellers, and
that can have a powerful effect on a company's bottom line.
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